Your data, your control

Information We Collect

Information you provide voluntarily

• • Email address — Only if you subscribe to our newsletter. Used solely to send you credit card news and updates. You can unsubscribe at any time.
• • Contact form messages — If you reach out via our contact page, we receive your name, email, and message content.
• • Quiz responses — Your answers to the Find My Card quiz are processed in real-time to generate recommendations. They are not stored on our servers or linked to your identity.

Information collected automatically

• • Analytics data — We use Google Analytics 4 (GA4) to understand how visitors use CardTrail — which pages are visited, how long sessions last, and which features are used. GA4 uses first-party cookies and does not track you across other websites. IP addresses are anonymised.
• • Local storage — Your saved cards (wallet) and preferences are stored in your browser's localStorage. This data never leaves your device.

How We Use Your Information

• • Newsletter delivery — Your email is used to send credit card updates. We do not share your email with banks, advertisers, or any third party.
• • Site improvement — Aggregated analytics data helps us understand which content is useful and where users get stuck, so we can improve the experience.
• • Responding to queries — If you contact us, we use your information to reply to your message.

What We Don't Do

• • We do not sell, rent, or trade your personal information.
• • We do not share your email address with banks or card issuers.
• • We do not use retargeting or behavioural advertising.
• • We do not collect financial information such as card numbers, bank account details, or credit scores.
• • We do not require registration to use any core feature of CardTrail.

Cookies

CardTrail uses a minimal number of cookies:

• • Google Analytics cookies (_ga, _ga_*) — Used to distinguish unique visitors and sessions. These are first-party cookies set by GA4. They expire after 2 years (_ga) or 24 hours (_ga_*). You can opt out using browser settings or a Google Analytics opt-out browser extension.

We do not use any advertising cookies, social media tracking pixels, or third-party analytics beyond GA4.

Third-Party Services

• • Vercel — Hosts the CardTrail website.
• • Google Analytics 4 — Provides aggregated usage analytics.
• • Google Fonts — Loads the Inter and Sora typefaces.

Data Retention

• • Newsletter emails — Retained until you unsubscribe. Upon unsubscription, your email is deleted within 30 days.
• • Contact messages — Retained for up to 12 months, then deleted.
• • Analytics data — GA4 retains data for 14 months by default.

Your Rights

Under applicable Indian data protection law (including the Digital Personal Data Protection Act, 2023), you have the right to:

• • Access the personal data we hold about you.
• • Request correction of inaccurate data.
• • Request deletion of your data.
• • Withdraw consent for newsletter communications at any time.

To exercise any of these rights, contact us at our contact page.

Changes to This Policy

We may update this privacy policy from time to time. Material changes will be communicated via a notice on the website. The "Last updated" date at the top of this page reflects the most recent revision.